IDEATION & DESIGN REFINEMENT
As the lead end-to-end designer on the project; I worked very closely with the Audi product, marketing, compliance and engineering teams to understand a variety of opportunities and constraints inc. data sources, commercial insights, content models, legacy code/design, production costs, content volume and time.
My outputs were scamps, wires, high-fidelity prototypes plus user-testing, build QA and overseeing content production in UAT.